The single which borrow’s Vera Blue for the hook definitely has more of an electronic vibe than anything the 29-year-old has released in the past. However his latest album, 2013’s Cinematic was definitely a signal of a more modern, pop-friendly approach to his music.
The single, much like most of his last album was produced by Australian musician Mark Landon a.k.a M-Phazes who has worked with other rap artists including Eminem, Allday, and Logic.
The single is dancefloor ready with its electronic drums and use of clicks, and I wouldn’t be surprised if it does reasonably well on the ARIA charts due to the generically written hook. (When we fight fire with fire / When we cross the line, ayo.)
However, whether it will become a hit is irrelevant, it should be what the artist wants in a song.
I’m looking forward to new music from Illy, as this new single defiantly signals a catchier, more pop-friendly side to his music. It’s been three years since the release of his fourth studio album Cinematic, so I wouldn’t be surprised if there was more to come in the near future.
Papercuts featuring Vera Blue will be released on July 8th. But for now you can listen to it here.
Angus McColl – Burning Anchor Music.
P.S. Here is my all time favourite Illy song.